Mystery shopping is a type of primary market research service in which the organization is evaluated by a mystery consumer or shopper to measure the company’s quality of service or to gather specific information regarding any product or service. It is an approach to provide simple yet relevant observations of staff and operations through the eyes of professional undercover shoppers sent by secret shopper companies.
Every industry needs to be evaluated according to its customer’s perspective. To get an unbiased customer response on store ambience, products, employee behavior and customer satisfaction, mystery shopper services provide a constructive insight. This service also helps in capturing latest market trends adding to market research.